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Netflix CEO Ted Sarandos addresses the strategies from Amazon, Apple, and Max. Though its subscriber stability has waxed and waned in recent years, Netflix remains one of the most formidable streaming giants in the business. Originally founded as a DVD subscription service, Netflix introduced its streaming services in 2007, making it one of the longest-running streaming services.
Speaking with Variety, Sarandos addresses the streaming strategies of competitors like Amazon, Apple, and Disney. Check out the full interview exchange below:
When your suppliers, like Disney, became your competitors and started launching their own streaming services, especially in the early days of the pandemic, were you concerned they’d catch up?
I felt a lot more comfortable that we would do better at this than they would. Our advantage is the investment we’ve made in personalization. We are not a one-genre label. If you love documentary, Netflix is the doc house. If you love drama, it’s the drama house. As long as we have the ability to do that, we’re going to be fine.
Let’s talk about some of the other streamers. The last time you were on our cover, back in 2017, you talked about how you didn’t understand Amazon’s original content strategy.
This is just me as an observer. Sports has been very effective. And I don’t know if that’s their entire strategy.
Do you see them competing with Netflix when it comes to movies or TV production?
I don’t. It’s hard for me to say. I don’t know what their long-term plans are. They’ve been streaming exactly as long as we have. They’ve been making original content exactly as long as we have.
What about Apple?
I don’t understand it beyond a marketing play, but they’re really smart people. Maybe they see something we don’t.
You have long admired HBO as a viewer. What did you think when they dropped the “HBO” from “HBO Max” and went with “Max” as the name of their streaming service?
It was a surprise! We would always watch what HBO was doing, and at one point they had HBO, HBO Go, HBO Now and HBO Max. And I said, “When they’re serious, all those names will go away, and it’ll just be HBO.” I would have never guessed HBO would have gone away. They put all that effort into one thing that they can tell the consumer — it should be HBO.
More to come…
Source: Variety
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